Internet and social media marketing Essay Example | Topics and Well Written Essays - 1250 words

Internet and social media marketing - Essay Example The researcher states that Line is one of the Chat Apps that is increasing becoming a popular method for the celebrities to reach out to their fans. The fans are also looking to use the same method as there is a difference between the interaction on the social media platforms and on the Chat Apps. The personal connection and response to the different questions with the celebrities that are instant make the features of the Apps more favorable. Korean Lee Min should, therefore, ensure that he engages the fans through Line by creating a profile and a persona that is attractive to the fans. One of the main aspects that he should assess is the direction and the people that he wants to reach out to and connect with while on the show. This will ensure that the celeb is able to choose the method that he should use in the show. This can be the video advertisement or other methods that are within Line as an engaging application. He should also assess his strengths and weaknesses. Â  It is imp ortant to understand the different dynamics that will ensure that one gets through to the people and look for the factors that make one popular thereby ensuring that one reaches out to the people through the same attributes or advertising these attributes. Using these platforms to reach out to the fans is also similar to advertising products in the market where on has to give the best qualities of the product depending on the target market. Learning from the different aspects of the method from the past experiences with the same platform or other internet based methods is also important.